ewsba.se
Swiss food-and-drinks group Orior has appointed former Migros executive Dr. Peter Müller as its new CEO.
He will succeed Monika Friedli-Walser, who has been leading the company in a dual role for around a year.
“Peter Müller is a perfect fit in many ways for our Orior,” Friedli-Walser, chairwoman and delegate of the board of directors, said.
“His many years of successful experience as a CEO along with his wide-ranging experience with transformation and restructuring projects and M&A transactions speak for themselves.”
The appointment takes effect from 1 September.
Before joining Orior, Dr. Müller held senior positions at Mibelle Group, formerly part of Migros.
He joined the business in 2015 with responsibility for operations and supply chain and was appointed CEO at the end of 2021.
Most recently, he was involved in the carve-out of Mibelle and its sale to Spain’s Persán Group last year.
Migros sold Mibelle last March as it sharpened its focus on its core retail business in Switzerland.
Earlier in his career, he held several leadership roles at Cham Paper Group, where he ultimately became managing director.
In 2025, the company’s organic sales revenue fell 1.5% to SFr622.9m ($789.6m). Despite the decline, the performance was better than the 2-4% drop anticipated.
Net profit rebounded to SFr9.3m from a SFr35.1m loss a year earlier.
Orior’s international division, which includes Culinor along with Casualfood, Gesa and Spiess Europe, generated sales of SFr197.9m, down 1.3%.
In the convenience section, which features the Fredag, Le Patron, Pastinella and Biotta businesses, sales decreased 4.5% to SFr200.1m.
In March, Orior took full ownership of Italian fresh pasta manufacturer Pastificio Gaetarelli. It acquired the final 81% shareholding for a consideration in the “mid single-digit millions”.
Based in Salò on Lake Garda, Pastificio Gaetarelli supplies pasta to retail and foodservice customers.
"Orior names ex-Migros exec new CEO" was originally created and published by Just Food, a GlobalData owned brand.
The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.