India’s Wingreens eyes “pesticide-free food” with Safe Harvest buy

India-based Wingreens has acquired local food business Safe Harvest, which specialises in “pesticide-free” products.

Financial terms of the share-swap transaction were not revealed.

The deal adds Safe Harvest to a brand portfolio that already includes Wingreens Farms and Raw Pressery.

In a statement today (11 May), Wingreens described the move as a “transformative milestone”, saying it creates an integrated “farm-to-consumer” platform.

The deal “further strengthens the group’s presence in the rapidly growing clean-label and pesticide-free foods category”, the statement added.

Just Food has approached the company for additional details.

Safe Harvest works with over 100,000 farmers, largely women, organised through self help groups (SHGs) and farmer producer organisations (FPOs).

The brand is known for its batch-wise pesticide testing system across a wide range of products including cereals, grains, millets, spices and natural sweeteners.

Anju Srivastava, the founder and CEO of Wingreens, said: “Safe Harvest’s purpose, farmer-first philosophy, and commitment to transparency are deeply aligned with the values on which Wingreens was founded. Together we will work towards empowering farmers, restoring the land, taking factories back to the farm, providing rural employment, and building, safer, healthier food systems for consumers.”

In parallel, Wingreens raised Rs1.2bn crore ($12.6m) in a Series D round led by investor Ashish Kacholia, with participation from the Alchemy Fund.

The funds are earmarked for product expansion, distribution growth, and supply chain integration, alongside investments in “innovation” and farmer partnerships.

Kacholia called the Safe Harvest deal “far more than a business transaction”.

“It is the coming together of two purpose-driven organisations committed to building healthier food systems and creating sustainable livelihoods at scale.”

Rangu Rao, the founder and CEO of Safe Harvest, added: “Safe Harvest was founded by smallholder farmer organisations to support nature-positive farming and provide genuine pesticide-free food to consumers. Joining hands with Wingreens allows us to scale this mission significantly faster while staying true to our women farmer-centric approach.”

Wingreens was incorporated in 2011 by Anju Srivastava and Arjun Srivastava. Its product portfolio includes dips, spreads, sauces, baked chips and juices.

The company said it achieved EBITDA “profitability” in FY26. It projects “accelerated” expansion over the next two years with a plan for a potential public listing.

"India’s Wingreens eyes “pesticide-free food” with Safe Harvest buy" was originally created and published by Just Food, a GlobalData owned brand.

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